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Celebrating the 48th annual Earth Day

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April 22nd marks the 48th annual Earth Day. And for the occasion, we join with folk from more than 190 other countries worldwide and by taking a close look at sustainability in the technical industries through the eyes of four tech industry experts who share their insider knowledge and advice on implementations and strategies. Annual Earth Day was founded to highlight the importance of environmental protection, and unification over one common goal – taking care of our planet.  


According to Tech Nation 2017, ( the UK has over 1.64 million digital tech jobs, with the digital sector is creating jobs at double the rate of the non-digital sector.  With this in mind, it is important that the industry sets a precedent for implementing initiatives that encourage employees to give back to the wider community and environment.

Our four experts share their insider knowledge and advice on implementations and strategies that can be replicated within your organisation, as well as larger initiatives that are already happening behind the scenes, all with the aim of protecting the planet.


Chris Powell, CMO at Commvault

“On Earth Day 2018 we should all be thinking about protecting the natural world and combatting climate change – activists and tech companies alike. At the turn of the year, Robert Swan, founder of the 2041 Foundation, gathered a group of explorers (of which I was one), to take part in the South Pole Energy Challenge – the first ever mission to the South Pole that entirely relied on ‘clean energy’.


The expedition itself was a success, however, the 2041 Foundation would not have been able to continue to raise global awareness around climate change, if it were not for the data it collected during the mission. GPS, temperature, video footage, images; all of this data was vital to the success of the challenge. And, it is data that continues to hold the key to thelong-term, successful pursuit of the 2041 Foundation’s core mission to combat climate change. 

Technology companies who are willing to partner with organisations like the 2041 Foundation and others doing similar work, are, in their own way, contributing to a globally important narrative that started with the heroic polar expeditions of Scott and Amundsen back in the early 1900s, and will hopefully continue long after 2041.”


Tim Arnold, Head of Colocation at Six Degrees

“We’re constantly being made aware of the impact our human actions have on nature and the planet. The IT sector is a contributing factor. Specifically, it is estimated that data centres have a faster growing carbon footprint than any other area of the IT sector, which as a whole generates up to 2% of global CO2 emissions. In response, the European Code of Conduct for Data Centre Energy Efficiency programme was established in 2008 to improve understanding and awareness of energy demand within data centres and recommend energy efficient best practices and targets.

As a member of this programme since 2016, we are committed to reducing the environmental impact created by our data centres and aspire to lead the charge for other data centre owners to make this a priority. So this World Earth Day, step back and look at the wider picture – at Six Degrees, we cannot emphasise enough the importance of protecting our planet.


Hubert Da Costa, VP EMEA at Cradlepoint

“Whilst a regular smart home might have a number of devices connected to the network across a relatively small space, by extending this across an entire city, or even an entire county, a huge wireless network of connected things could reach levels of efficiency, cost-effectiveness and convenience that are virtually limitless.  For example, Gartner claims that smart lighting can reduce energy consumption by 90%.

Connected streetlights acting as information networks around towns and cities will soon form a backbone of connectivity for other smart city services.  These will update parking maps and guide traffic patterns in real time, minimising the impact of traffic and pollution.  Environmental departments will have access to real-time readings of pollution levels and wildlife counts, and the ability to remotely collect and analyse water samples and predict usage patterns.

By connecting sensors and devices to wireless networks, public services have a greater level of control and a more in-depth method of data collection than ever before.  This efficiency is rapidly generating a smarter, greener and more efficient world.  With the advances in connectivity, the potential for continued improvement is huge.”


Marianne Calder, VP EMEA at Puppet

“At Puppet, we strongly believe that it is essential to look at the bigger picture. By taking part and hosting a variety of activities that support the wider community and environment, the team is brought together in support of one unifying cause – taking care of the world we live in and making it greater for generations to come.  This year, on April 22nd, many of our team members in EMEA will be focused on how to #EndPlasticPolution 

Extending this ethos, there are always steps that can be taken when striving to give something back to the community, no matter how fast and in which part of the world we, as a company, grow. Whether this be done through volunteering, fundraising or organising an event, Puppet offers all employees paid time for charitable activities and fundraising events that take place outside of the office.”

Earth Day 2018 offers a perfect opportunity for tech organisations to reflect on the environmental impact of what they are currently doing, and what else can be done to upload the mission of protecting the planet and giving back to society. Now more than ever before, it is fundamental that everyone does their part to ensure the Earth is preserved, now and for future generations.



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