On the eve of World Telecommunication and Information Society Day (May 17), Huawei, alongside China Real Estate Association and China Mobile (Shanghai), jointly launched the world's first 5G+five-star shopping mall – Shanghai Lujiazui L+ Mall.
At the launch event, the China Real Estate Association also hosted a news conference (for East China) releasing a report detailing evaluation criteria for shopping malls. The report noted that digital cellular telecommunications systems are an important part of shopping malls' digital transformation.
This not only means that Shanghai Lujiazui L+ Mall will provide the mall itself, customers, and registered stores with a high-quality and innovative shopping and service experience brought by 5G networks, but can also be seen as a key milestone in the integrated development of the communication and real estate industries.
The L+ Mall is a huge full-service shopping complex, spanning 12 floors (including one underground floor) and over 140,000 square meters in gross floor area.
According to the companies involved in its conception, the mall aims to serve middle- and upper-income households and elite groups who pursue excellent quality products and services.
This time, China Mobile (Shanghai) and Huawei have deployed a 5G DIS indoor system at life aesthetics zones on the first floor and fifth floor of the mall.
During the launch event, customers could experience Gbps-level rate and HD video calls on 5G networks with 5G mobile phones.
Services such as shopping assistance, delivery, and destination guidance offered by 5G smart robots improve the service efficiency of the shopping mall.
In addition, other services are available in 5G-covered shopping areas, such as 5G and AI face recognition, 5G and 8K HD video, indoor precise navigation, and people flow analysis.
In this way, the unique and high-quality 5G+five-star shopping mall provides customers with an outstanding and diversified shopping experience, and lays a solid foundation for digital transformation of registered stores.
"The deployment and implementation of 5G network capabilities will accelerate the transformation from traditional buildings to smart buildings and provide new opportunities for the further development of the real estate industry", said Cai Yun, secretary-general of the Commercial Cultural Tourism Committee of China Real Estate Association.
Zhao Qi, general manager of Shanghai Lujiazui (Group) said, “I believe that the experience of Shanghai Lujiazui L+Mall, China Real Estate Association, China Mobile (Shanghai), and Huawei in building a 5G five-star shopping mall will become a benchmark for shopping centres in China and even around the world.”
Ritchie Peng, president of Huawei DIS Product Line added, "5G is rapidly coming into our lives. At the beginning of this year, we started the construction of a 5G railway station with China Mobile (Shanghai).
“Today, we witness the deployment of 5G networks in Lujiazui L+ Mall, and also see the demonstration of 5G mobile phones and 5G robots in the shopping mall. However, the rapid popularization of 5G indoor coverage requires the cooperation of multiple parties.
“I am very glad to see that the China Real Estate Association can add cellular communication modules to the evaluation criteria in the real estate industry. We also expect that along with more industry partners, we can jointly promote the healthy development of the digital industry ecosystem for indoor coverage."