Pure Storage, an all-flash storage specialist has announced the acquisition of privately-held, Sunnyvale, California based software company StorReduce, a cloud-first software-defined storage solution for managing large scale unstructured data.

The acquisition allows Pure Storage to add sophisticated deduplication technology to its object storage portfolio and expand its public cloud integrations to meet the growing demand to manage unstructured data in multi-cloud environments. 

StorReduce’s cloud-optimised technology reduces storage and bandwidth costs, enabling flash plus cloud solutions across a variety of use cases, including data tiering, migration, and protection.

StorReduce has been recognised for its innovative technology, recently named a Gartner Cool Vendor in Storage. In the same report, Gartner noted that developing a private/hybrid/public cloud strategy is the number one issue facing organisations today, cited by one in three organisations as their primary challenge. 

“We are excited to be joining the Pure Storage team. StorReduce and Pure Storage share a common goal to empower customers to get the most out of their data in the increasingly hybrid cloud world,” said StorReduce CEO Vanessa Wilson.

“With the combination of StorReduce’s data reduction capabilities and Pure’s flash and object storage technologies, we can now optimise many modern cloud-native applications as well as many existing unstructured data workloads, in particular rapid recovery, at a faster rate.” 

“The StorReduce team has built an incredibly exciting technology that has the opportunity to make a major impact on next-generation storage architectures,” said Charles Giancarlo, Pure Storage CEO. “Together, we will help customers execute on data-centric architectures that bridge seamlessly from on-prem to cloud.”