Claimed to be the industry’s first data protection platform purpose-built for flash and cloud, Pure Storage has launched ObjectEngine, allowing users to enable faster recovery than ever before.

The package has been designed to enable data centricity for the enterprise and is built on cloud-native technologies from recently acquired StorReduce. ObjectEngine also unifies cloud and on-premises with seamless, rapid backup and recovery across both, the company claims.

The launch of the ObjectEngine platform comes just months after the acquisition of StorReduce, the flash-native deduplication technology designed to enable user-friendly, cost-effective recovery and backup to the public cloud.

According to industry research, 57 percent of enterprises are likely to change their existing data protection solution within the next two years. Legacy approaches to data protection were built for a world in which data is a liability, not a strategic, value-added asset. Today’s solutions can take hours or days to recover business-critical data in an environment where real-time has become consumer expectation.

With ObjectEngine, enterprises can finally implement a modern approach to data protection, built from the ground-up for contemporary challenges, to restore on-demand and enable use of data in the cloud.

“For too long, backup and protection has been an insurance policy rather than a strategic asset. In today’s ultra-competitive environment, organisations need every advantage possible to ensure they get the most value out of their data,” said Matt Burr, general manager for FlashBlade, Pure Storage.

“That means fast recovery to ensure data is back in production use as quickly as possible — modern organizations simply cannot afford to wait days or weeks,” he continued. “ObjectEngine offers an evolved, cloud-centric approach to business continuity that can help forward-looking customers do more with their data.”

The majority of today’s solutions are built for a ‘disk-to-disk-to-tape’ approach, meaning that hot and warm data are stored on disk while historical or backup data goes to tape, where it is largely inaccessible. Legacy backup appliances optimised to back up data are 10x slower when data needs to be restored. Today, historical data is business’ most critical currency – it needs to be readily accessible at a moment’s notice.

ObjectEngine allows customers to take advantage of cloud economics and a pay-as-you-go model, and instead of waiting hours or days for business to recover, customers can be back online in minutes.