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(Un)necessary purchases?

It would appear in the month of March Amazon dominated the online retail sector, hitting four billion visitors, eclipsing the likes of eBay, Apple and various other sites combined.

Data gathered by had indicated that online retail giant Amazon had 4.06 billion unique visitors in March.

The data shows that eBay, Apple, Walmart, Rakuten,, and had cumulative visitors of 3.85 billion. eBay registered 1.2 billion unique visitors followed by Rakuten at 0.8 billion while had 0.6 billion. Walmart came fifth with 0.61 billion visitors.

Other platforms with high visitors include (0.56 billion), Aliexpress (0.53 billion), Etsy (0.4 billion), Homedepot (0.29 billion), and (0.27 billion).

The high traffic received by online stores in March can be attributed to the coronavirus pandemic. According to the report:

“March marked a period when most people began staying at home as a precautionary measure to curb the spread of the Coronavirus. As a result, many turned to online stores for shopping.”

The report also overviewed online consumer behaviour based on the Search Engine Results Page (SERP). The data shows a significant change for various industries between March 26-29 and March 30-31.

For the books and literature industry, the SERP volatility percentage change during the period was 187.67%. The hobbies and leisure industry had a change of 119.83% while people and society had a change of 106.90%.

Health, one of the impacted sectors by the pandemic had a volatility percentage change of 96.47%. For pets and animals, the change stood at 96.36% while science had a SERP volatility change of 87.84%.

Other industries with a notable volatility change include; home and garden (74.67%), auto and vehicles (74.59%), computers and electronics (72.15%), business and industry (70.06%) and beauty and fitness (68.63%). 

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