Marking Earth Day, leaders at Leaseweb, Node4, AVEVA and others argue that the very AI wave driving sky‑high power demand could also deliver the efficiencies that propel the tech sector toward net zero.

Every year on April 22, Earth Day serves as a global reminder of our collective responsibility to protect the environment. With the growth of digital demand across the world, the technology sector in particular is increasingly struggling to balance environmental responsibilities with business growth and advancement. Therefore it is more important than ever that organisations should prioritise green decisions and sustainability.

Mitigating the effects of growing technological advancements

Of course, it’s well known that the growth of AI has driven a need for much higher volumes of controlled power to keep up with demand. For the data centre industry, this has led to a struggle to achieve this without compromising on green goals. “The rapid growth of AI technologies has fuelled an increase in the computing demands of customers, leaving data centres around the world facing a significant challenge: balancing sustainability targets with the ever-increasing demand for power,” commented Terry Storrar, Managing Director at Leaseweb UK.

He continued, “One action that every organisation can prioritise is to review their IT infrastructure, identify and improve efficiencies to drive down energy usage and improve ways to harness renewable energy sources. Achieving and complying with international industry regulations, including ISO standards, is a solid way of showing accountability for environmental targets.”

Agreeing, Kate Lincoln, Head of Group Governance at Node4 added, “It is equally effective and just as important to look internally and make impactful changes to business models. One of the key practices we advocate for is holding regular management reviews to evaluate the emissions and identify where renewable energy could perhaps be used instead. By simply sitting down and reviewing emissions, everyone within a business can become invested in the cause and drive significant improvements.”

With so much energy being used and only more consumption to be expected, companies should prioritise energy efficiency and implement sustainable practices to help offset the large demand for energy. However, during difficult economic or uncertain times, we tend to see organisations turn away from environmental initiatives. Costs are rising for businesses across the UK and the financial pressure is increasing across the board. It’s therefore important not to overlook the smaller, more cost effective changes that can be made – as even these can have a large impact.

Hugh Scantlebury, CEO and Founder of Aqilla explained that, “small, modest steps can be just as effective to accelerate the necessary shift. Encouraging hybrid working will reduce the need for commuting and lower emissions, and employers should encourage public transport when it is necessary to travel. Going paperless is another way to use less electricity – as printers or copiers are not needed – and reduce the environmental impact of deforestation and the manufacturing of paper.”

Technology isn’t the enemy

While technology is seemingly playing a problematic role in the fight for a greener future, some argue that technology can also be a solution when it comes to sustainability. “AI will undoubtedly have a significant role to play when it comes to the sustainability of industrial plants and processes, and will be crucial in driving the industry towards overall improved efficiency and sustainability,” said Iju Raj, Executive Vice President of Research & Development at AVEVA.

“The goal of every company is to make money – so it’s here that we’re likely to see a big shift on sustainability” he continued. “Already, AI is helping organisations to become more efficient and to reduce their emissions from their industrial plants. The role of AI in boosting sustainability will only increase as technology evolves, and ultimately, AI will be a key factor in driving the journey to Net Zero.”

AI won’t be the only technological advancement supporting green agendas. While robotics may still seem futuristic, the technology is nearly there, and robots may be able to aid recycling efforts. Volker Spanier, Head of Manufacturing Solutions at Epson EMEA explained, “Refurbishing robots and as-a-service options can help organisations reduce waste and meet sustainability targets. Take the case of an electric car, where robots sort materials into sections and components on vehicle production lines for assembly. There’s no reason why they shouldn’t do the same for recycling.”

And of course, the benefits don’t stop there. Volker added, “sustainable robotics also offers economic benefits, easing labour shortages and boosting productivity in the UK. While public hesitation exists, history shows that new technologies often open doors to new opportunities, for both technology innovation and environmental impact.”

Technological innovation is imperative for our planet’s future. From leveraging small impactful steps like reducing paper to using AI and robots to aid sustainability practices, there are many ways to support green goals. Businesses across all sectors must make small changes and those with the resources should look to prioritise technological innovation to do their part for the planet.