Wasabi Technologies has announced it will be the official cloud storage partner of Liverpool FC.

Wasabi has said that it aims to use the partnership to build brand awareness, while Liverpool FC will be able leverage its vast amountof data and information in a sports industry increasingly driven by data.

Drew Crisp, SVP of Digital, Liverpool FC, said: “We are always looking for ways to innovate and enhance the technology we use to store and share important files and information across the business. Data is becoming increasingly central to how the world of sports operates. As a result, our data is incredibly valuable, so safely and efficiently storing and accessing that information is critical to the way we operate as a business and a football club. So we’re excited to welcome Wasabi Technologies as our new cloud storage partner.

“This is an historic moment in the evolution of the Wasabi brand. Not only does Liverpool Football Club have a fanbase and global reach that is second to none, but the club is also driven to be the technology trailblazer in an increasingly data-driven sports world.” Added Michael Welts, Chief Marketing Officer, Wasabi Technologies.   “Wasabi’s work with LFC will be a game-changer in the trajectory of our company, and we look forward to creating many memorable and exciting opportunities alongside the biggest sports brand in the world.”