Rehlko, formerly known as Kohler Energy, has introduced a striking new visual identity, marking a significant milestone in its evolution as a leader in sustainable and resilient energy solutions. The rebranding features a contemporary colour palette of Rehlko Light Gray and Rehlko New Energy Blue, reflecting the company’s commitment to innovation and its forward-looking vision.
This transformation follows Rehlko’s establishment as an independent entity in May 2024, after Platinum Equity acquired Kohler Energy. The new name, an anagram of ‘Kohler,’ symbolises the company’s dedication to reliability, reinvention and resilience—core values that have defined its century-long legacy.
“Our new brand identity represents more than just a visual change; it embodies our journey towards leading the global market in energy resilience,” said Hervé Prigent, Vice President of Marketing Power Systems at Rehlko. “The updated colours and design elements provide a unified foundation for our future innovations.”
Rehlko’s product lines, including industrial generators, enclosures and mobile units, will transition to the new branding over the coming months, with full implementation expected by the end of 2025. The updated design ensures durability and a professional aesthetic that harmonises with various environments, maintaining the high-quality standards customers have come to expect.
As Europe’s leading distributor of Rehlko generators, WB Power Services Ltd (WBPS) continues to offer a comprehensive range of high-performance generators, from 10kVA to 4500kVA, supporting critical sectors such as healthcare, education, construction and data centres.
“Rehlko’s rebranding signifies a bold step forward in delivering innovative energy solutions,” said Andy Wilmott, CEO of the Wilmott Group and Managing Director of WBPS. “Our partnership remains strong as we work together to meet the growing demands of our customers.”
For more information on Rehlko’s new brand identity and product offerings, visit www.rehlko.com or www.wbpsltd.co.uk
