LFB Group’s dedicated data centre division has rebranded to Apx, in a move the company says reflects the “complexity, pace and performance expectations” now defining the European data centre market.
The rebrand comes as operators and developers grapple with rising compute intensity, with AI deployments pushing rack densities higher and putting greater scrutiny on cooling performance and delivery timelines. In that environment, Apx says closer collaboration earlier in the design and build cycle – including co-engineering and pre-commissioning – is becoming increasingly important.
The name should also feel familiar. Apx has already been used by LFB Group before – with it naming an entire cooling infrastructure product series after it. Now, however, that name is going to be expanded to the whole division.
Apx will feature the familiar dedicated team from LFB Group, which was previously part of Lennox, so the experience that the company has gathered over the last 20 years will continue to be there – just under a new name.
Why has LFB Group rebranded its data centre division to Apx?
Given its established position in the market – why the rebrand? Well, the company says that Apx is all about market positioning. Not only has the company recently debuted three new products, but the company is keen to capitalise on the explosive growth that is occurring in the data centre market – especially in Europe.
The company is positioning its strength on the pre-commissioning and early validation work, with capabilities it describes as spanning precision manufacturing, automated testing and climatic validation.
Matt Evans, CEO at Apx Data Centre Solutions, argued that the ability to validate performance earlier has become a differentiator as large projects are announced at pace. He noted, “The industry’s dams have well and truly burst, with billion dollar projects and developments being announced almost every week. Keeping on top of this demand though, has never been more important.
“Today, collaboration is everything. Operators are searching for partners who can offer them both flexibility and agility, enabling them to build for the future while reacting quickly to what’s happening right now. That’s where co-engineering becomes critical; by working with designers, contractors and operators from day one, we can shape decisions together, anticipate challenges and engineer solutions before they become problems.”
Evans added that front-loading engineering work is intended to reduce uncertainty once equipment reaches site. He continued, “While no one can predict what’s around the corner, one thing is clear: performance has to be proven earlier. It’s been one of our grounding principles since the start; the idea that pre-commissioning must be core to every product’s DNA. By front-loading engineering, validating performance up-front and removing uncertainty before components reach sites, we give operators the head space, and time, to meet the demand.
“The direction of travel is clear: scale, capacity and density. And I couldn’t be more excited about where we’ve taken this business. The new Apx name marks our next chapter, and it’s one we’re genuinely proud to be part of.”
While it has a new name, Apx will continue to sit within the wider LFB Group, which also includes HVAC specialist Redge and refrigeration business Friga-Bohn. The group says this structure provides industrial-scale manufacturing support and engineering expertise across refrigeration and mechanical disciplines.
Alongside the branding change, Apx is also expanding headcount. The company said it will recruit across project management, operations, controls, commissioning and sales support roles in France, Germany and the Netherlands. By 2027, its dedicated data centre team is expected to reach around 50 employees.
