Study shows Brits don’t trust tech giants with their data
November 22, 2021
Research from NexGen Cloud has revealed that many Brits have big trust issues with Big Tech.
Tag: Personal Data
Towing the line with EU GDPR post-Brexit
July 20, 2021
Is the UK getting a bit too big for its boots? With Brexit now (sort of) underway, Jack Bedell-Pearce CEO & co-founder at 4D Data Centres, explores the drive towards alignment with EU GDPR, in relation to data adequacy and divergence. On
Data protection: legislation vs personalisation
December 4, 2019
As brands leverage vast amounts of data to get personal with consumers, Finn Raben, director general at ESOMAR, explains that there shouldn’t be any ‘tension’ between privacy and personalisation as they can both coexist side by side.
Take the person out of personal data, UK customers demand
August 14, 2019
A new survey by Trūata highlights that customers are more worried than ever about the way their data is used and shared by companies, particularly for analytics, and can you really blame them?