atNorth has joined the German Datacenter Association (GDA) as part of an effort to support the advancement of data centre sustainability across Europe.

Established in 2018, the GDA is an association of data centre operators and owner, supported by research institutes, local communities and a network of partners. It aims to sustainably improve the conditions for data centre operators in Germany and raise awareness of the market.

The GDA supports its members with regards to laws, regulations and standards, and political issues with its relevant committees.

atNorth Sales Director DACH, Michael Endres, commented, “At atNorth, we have ambitious goals to push the boundaries of data centre operations with sustainability, efficiency, and performance truly at our core.

“Aligning to an organisation as well-respected and influential as the GDA will be critical to the success of our business in the German market. We are excited to be joining such an astute, professional group of members across the region as we look to lead our industry forward in the right way.

“This invaluable relationship with the GDA comes at a pivotal time in atNorth’s growth as we accelerate the momentum already being achieved in the Nordics by launching atNorth and our sustainable, cost-efficient data center solutions to the German speaking countries.

“With the current energy crisis in full swing thus affecting costs across the colocation industry, we are in a great position to reduce costs for many businesses given our access to 100% renewable energy in Iceland.”

atNorth has also recently joined the Infrastructure Masons’ iMasons Climate Accord, which aims to ensure carbon reduction is a strategic part of the global digital infrastructure.